Last week we started off by embracing the beautiful relationship
between a publicist and social media. We established that the two can be
defined as a "match made in heaven" and go very well hand in hand. We
also discussed the importance and empowerment of social media that many
organizations and companies fail to comprehend. Let us further our
discussion by determining how to establish this concept of using social media
to impact our company for great success.
As every industry,
public relations also has core fundamentals that are used on a day to day basis
in order to achieve successful results. Above all, the most important
steps are critical thinking and how to grasp the public's attention are
the basics tenets of PR. As publicists we tend to be very constricted,
only relating to these steps in a certain manner and using it only for the
typical press releases, advertisements media kits and pitches. But now with the
new era of social media we are able to view and utilize these steps in a whole
new manner. Let's make a few replacements shall we? Is critical thinking really
necessary when instead we can incorporate new knowledge and skills in to our
daily work? Instead of reflecting carefully, let's take the applied route by
using what we already know and enhance it to a further level.
For example, your client
tells you that she is opening a new restaurant. Normally hearing this as a
publicist, we would develop communication strategies which will allow us to
determine the best way to reach the public. But it's time to kick that concept
out the door, social media is the best possible way to reach our public! 1
in every 13 people in the world relies on social media and over 50% of world
uses social media on a daily basis..yes these are the facts. So now that we
know this, we can now determine that building a social media campaign based on
new knowledge and skills. So let's replace that restaurant ad on the radio with
a "pin it to win it" Or a "retweet to win" campaign
using pinterest or twitter. These are some leading social media sites that
are used by over 250 million people in the world. We all know once we hear
a commercial on the radio we switch it to the next best thing anyways. Having
social media campaigns will not only grasp the population attention, but will
also take an applied route getting consumer's involved and interactive with the
campaign making the experience memorable and unique from the gecko.
Whether it's your
own company or your client's you must realize that as a publicist you can
influence the impact that social media can make on your campaign. Embracing
this digital era of modern thinking, applying necessary knowledge and lastly,
re -establishing your direction of the campaign. Are all steps needed to
make your social media campaign a valuable asset. Once you are comfortable
gelling these factors together, you will start to realize the transition you
have taken into a higher plateau, as you are now starting to accept the new
modern digital era. It can be slightly nerve racking but with a little practice,
you will find yourself in a new exciting world with new exciting changes.
