Join Team Social Media
As powerful as
this social media tool is, some are still not convinced of the great heights it
is able to provide your overall business, and feel that it is nothing more than
a passing fad. Many companies give social media a “trail run” and only use it on
an occasional basis, not realising the importance and value
it has towards the implementation of their organization. Not engaging in Social media results
not being able to interact or communicate, share and provide content. On a
lower note, you are allowing to your competition to indulge and become the
source of information for your audience. Using social media tools will able to
you to enhance and build your brand and company image, as you will be able to
connect with all sort of individuals virally.
Social media holds
four primary functions: to monitor, respond, amplify, and lead consumer behavior
in terms leading them towards making purchasing decisions towards your product,
service or company. Being able to identify exactly how, when, and where social
media influences consumers helps companies create marketing strategies and
tactics that take advantage of social media’s unique ability to engage with
customers. It also helps develop, launch, and demonstrate the financial impact
of your company.
In short, today’s businesses can no longer treat social media as a side it’s
much more than simply another form of paid marketing, and it demands more too:
a clear framework to help your business
evaluate investments in it, a plan for building support infrastructure, and
performance-management systems to help leaders smartly scale their social
presence. Companies that have these three elements in place can create critical
new brand assets (such as content from customers or insights from their
feedback), open up new channels for interactions (Twitter-based customer
service, Facebook news feeds), and completely reposition a brand through the
way its employees interact with customers or other parties. By asking yourself
these crucial questions will not only help vision where your campaign stands on the social media
spectrum, but also what your social aim is and how your company will gain the
most out of using social media.
-
What Do I want for my company ?(Determine your goal or objective for your social media campaign)
-
How will I gain customers and attention? (Using strategies
and tactics generate what method you will use
to build your company’s social awareness, it could be simple as holding
a “pin it to win it” contest on pinterest or perhaps just using keywords in
your blog to generate traffic towards your site.)
- -How can I gain from this campaign? (implement you may be able
to use the contacts you have gained through social media to build your
company’s success?)
- - How can I Engage, participate and get on my customers “level”
(Will you conduct a webinar?, figure out how exactly you can let your customers
feel they are on your “level” by reaching your hand out to them.
- - How Can I Beat my Competition (Research and establish what
makes your competition social media presence more outstanding then yours?
What differences and similarities do you
and your company share? What makes you more unique and different from the
competition? How will you make it known to your target audience?)
Answering these questions will help you understand your company on a
social media aspect. You will now be able to execute your company’s message on
a whole new level that will
not only help develop your over all company’s exposure,
but will also allow you to interact with various people allowing them to share,
post and covey your message. In result this will give you a wider exposure and
build your company’s reputation to a higher horizon of success.
