Participate, Engage and Listen!

How customers react towards your campaign as well as receive feedback instantaneously. For example, if you’ve been a publicist for many years and you finally decide to write a book about public relations. Holding a webinar in which you discuss various PR topics will not only help promote your book, but will allow your audience to relate to you. Engaging in a webinar would also make your book an easier sell, as your audience has now witness your knowledge towards the Public Relations industry before purchasing the book.Another way we can look at this is through  Envisioning the web as a busy town where social media spots are used for individuals who join together to socialize, allows us to make sense of how marketers can utilize social media tools to its maximum potential, in order to gain success for their company or product.

Of course you can attend social gatherings and blab about how brilliant your company or product is, but will this make you popular? Probably not. It would be wiser to make friends and acquaintances that like conducting business with people they like.The same concept is applied in the world of social media.It is good to join and participate in advancing networking sites such as forums and blogs and social network sites i.e. (Twitter, Facebook) etc. but be aware to give more than you get. Do not overwhelm people with your product or company, be able to part take in other things that are going on in the sites that you are taking part in, such as: discussions, commenting on other material, participating in survey’s etc. this will allow other members to view you as a more approachable individual as you are not overwhelming or making them feel obligated to your business or product. As an entrepreneur you want to “reel in the bass and fish out the tuna.”

 This means start small simple conversation and take part in social activities in the sites you are involved in as I mentioned earlier, you can help build your personal reputation making yourself feel more approachable to people. Try to create a sense of comfort between you and, your audience this will allow an opening to be formed for you to “reel in the tuna” or in other words, discuss your business or product.  Conduct business as you would in a social setting, not as you would in a bank. Meaning, do not approach people by discussing purely your company or product, make sure you are embracing “small talk” as well.  People do not like to feel as if they are being corner attacked or overwhelmed by something. A little conversation will go a far way.

You will be able to create an opening for you to discuss your business product or company. I can guarantee you will slowly start to notice your valuable interactions will lead to more promising business opportunities.The opportunities that you come across to engage, participate and listen to others will not only allow you to exposure for your company, but will place your company on a high end of the social media spectrum. 

With technology and internet moving at such a vast pace, the concept of browsing the internet is slowly becoming no longer. Now companies are looking for the best way to stand out among their competitors by engaging with others and providing worth content. 

Ode To Social Media

  Ode to Social Media   

Social media is the alteration of content. It has the impact to allow individuals to alter from reading information to circulating information through sharing and creating content. In short, social media is simply anything that uses the internet to assist conversations and media. Individuals now are able to broadcast their ideas, opinions and expertise on a global spectrum. A person’s tone of voice can be as influential as iconic figures using the tool of social media. It all depends on how impactful your campaign is and what strategies and tactics you use to reach that point of definition.

With the growth and development of the Internet and the changes in the Internet Technology, particularly in the rise of the Twitter, Facebook, Pinterest, and LinkedIn and many other sites, it has become crucial for companies to participate in social media.Companies today use social media sites such as: Facebook Fan Page accounts, Twitter accounts, LinkedIn accounts. These companies, big and small, use the social media as a tool to build awareness of their brand, consumer recognition, simply as a tool to market their products and services.

The use of the social media is considered as a deviation from the traditional forms of marketing.
  
In the past, marketing is done in terms of directly selling to the target audience particular products and services.  Business organizations spend handsome amount of money via television or print advertising just to attract the attention of their target consumers and convince them that their products and services are superior to their competitors
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With the rise of the Internet Technology, the Internet has not only become a tool for searching information.  Rather, it has become a tool for sharing information and knowledge. Companies and consumers are now directly engaged in spreading information to like-minded individuals about products and services.  For example, consumers who have twitter can easily tweet about a particular product which is out on the market and discuss about its features.  Other consumers who share similar interest can comment, retweet and discuss their own experience with the particular brand.  Some consumers discuss these product features in blogs where they are able to discuss the product and use keywords  within their blog to optimize search results back to the company.

Companies utilize the power of the social media to market their products and services.  For example, a company is engaged in selling a particular type of shoes.These companies can share information about shoes on their blog and let consumers comment on these blog posts. They can visit blogs of other consumers which discuss about their favourite type of shoes, shoes in trend etc. and comment on these blog posts by sharing information.

The important word about social media marketing is that it is social. Companies now participate in the communication that is going on in the world wide web.  When used properly and diligently, small businesses can easily compete with bigger businesses.