Meet The Crew

                                                     Meet The Crew

Depending on your company’s goal and what you want to achieve will determine which social networking site suits your company.  Learning briefly about each network will allow you to determine which niche you would like to fit in to and how you would like to execute your social media campaign in order to reach your target audience at the maximum potential.

Twitter: The network is active and a buzz with links, conversation, self reflections, and just plain content. To inbound marketers, all of this content probably seems great -- but it also means it takes a lot of work to get your content to stand out in the crowd.

Facebook: how do companies fit into this social network that focuses so heavily on the human connection? Companies are  acting more like friends, and less like, well, companies. This means your updates should be friendlier, and show personality through photos and videos that make your brand seem more relatable. That's why we use Facebook to share things like important milestones in our company's life, just like you would with your friends and family!

Google +: When you post your content to Google+ you're making it more likely your company's content will rank well in Google's SERPs. That's because, much to the dismay of many other social networks, Google is considering factors such as +1's of content when deciding how high to rank a piece of content. Google also started to index and feature Google+ status updates, author names, and 'Add to Circles' buttons in search results, making your activity on Google+ even more important for a strong organic search presence.

Pinterest: Pinterest is easy to maintain and grow if you're more reliant on visuals than text in your industry. We do, however, recommend writing descriptions for every image you pin to provide further explanation for those looking to learn more about your pin. And before you go saying Pinterest is just for wedding planners  and artist’s remember that your visuals could include anything from photos, to graphs, to infographs! They key with Pinterest is, when someone clicks your image to see the source, you're directing them to your website so you can convert all that Pinterest traffic.

Linked-in: to target other businesses -- if that's your goal, of course. Use your content to provide solutions to business-related problems, and people will naturally share your content in an attempt to boost their own clout, not to mention click your content so you can generate more leads. Don't be afraid of posting white papers and reports here, either -- this is the type of content that typically performs quite well on LinkedIn.

YouTube: Use YouTube to tell important stories about your company, to entertain your audience, and even to educate them (maybe create your first webinar!) As with most visual content, sometimes it's easier to get your message across with something a bit more interactive.