A New Level Of Relations

Public relations will continue to transform, and the changes we are seeing have been exceptional for the industry. For better or for worse, a career in PR entails of handling communications within the public spotlight due to the increasing use of social media. As content become more accessible and companies become more digitally connected to their consumers, The field of public relations has embraced the digital era of social media. This new approach towards planning, implementing and strategic marketing has opened many routes for this industry. As publicist discover a new scheme to reach out, build and connect globally through the usage of social media.

It just simply amuses me how the these two tools go hand in hand, as if they are soul mates or a match made in heaven. Today publicist's utilize social media to it's full capabilities and the results have a greater impact than the days of press releases and media awareness. PR has evolved into a digital era, it has become mandatory for publicist's to understand and embrace social media to a maximum degree as PR specialist's have now found a new home among marketing,advertising and content. Social media has unrevealed the need to be closely knitted to this  high-level development.As a blooming publicist and entrepreneur I have witness this transition being made, and felt it was necessary for future marketers, entrepreneurs as well as  other savvy individuals to understand and grasp the potential of social media and how far you can take your company with this simple tool. Don't feel that when I say "company" I am referring to a huge organization of people that work for you. You are your own company. In order to raise social awareness for your personal self or business it is vital to accept and comprehend this concept. Without establishing your own well-being and thoroughly coming to terms with the professional you are, it is impossible to create awareness, or the social impact that is needed to earn success. As we go from week to week we will discuss this topic further as well as how you can become more established through using social media and where it takes place within your company,but for now..set your brain to broil and  just let this concept simmer in your mind.