Advertising Gone "New School"

   Advertising Gone “New School” – How To Build Traffic Towards Your Campaign

There is always that tidbit of frustration when one has to rely entirely on the media and costly advertisement to deliver a company’s message. Not every company can produce the advertisement funds to place their ad in Dundas Square or on a bill board overlooking the QEW. I am glad to announce those days are long gone! Okay, well maybe not long gone, media is still very important but its role is plummeting, as savvy marketers and publicist are now utilizing the maximum potential of the World Wide Web to convey information to their consumers.

Marketers and publicist are feeding their consumers viral through social networking sites such as: Facebook, Twitter, Pinterest etc. Once the consumer seeks out this information, they then share it with their community of people either by “retweeting”, ”pinning” sharing through invites, or posting on the social network site of their liking. This developing method of advertisement has been proven to target more people at an accelerated rate. For example, YZ PR firm is placing and advertisement for their clients new magazine. Now instead of going through the expense of billboard ads, transit ads etc. The publicist can easily target the demographic that may be interested in this magazine by creating an advertisement that potential consumers are able to participate in, such as: Placing the advertisement with a related YouTube video that is directed to your target audience. This advertisement can easily go viral through consumers passing it on to friends, by sharing, “retweet” or inviting others to view the video.

For many companies, marketers and publicist that are making the attempt to reach consumers through web content will hold more power over time and saving a lot of money in the process. Many organizations create content especially to position them as something that holds a great significance within their specified target market as opposed to something that is simplistic and holds value. Don’t be shy to let your next advertisement stream through a podcast or YouTube or any social network site. Not only will your advertisement be cost efficient, it is prone to gain and captivate your audience at a faster rate.  This will also show you as the kind of marketer who understands your market and marketing trends exceptionally well.  Lastly combining the vastest of the internet and the power of social media will allow your online reputation to rise as a leader of new market place ideas!