Join Team Social Media

                                                               Join Team Social Media 

As powerful as this social media tool is, some are still not convinced of the great heights it is able to provide your overall business, and feel that it is nothing more than a passing fad. Many companies give social media a “trail run” and only use it on an occasional basis, not realising the importance and value it has towards the implementation of their organization.  Not engaging in Social media results not being able to interact or communicate, share and provide content. On a lower note, you are allowing to your competition to indulge and become the source of information for your audience. Using social media tools will able to you to enhance and build your brand and company image, as you will be able to connect with all sort of individuals virally.

Social media holds four primary functions: to monitor, respond, amplify, and lead consumer behavior in terms leading them towards making purchasing decisions towards your product, service or company. Being able to identify exactly how, when, and where social media influences consumers helps companies create marketing strategies and tactics that take advantage of social media’s unique ability to engage with customers. It also helps develop, launch, and demonstrate the financial impact of your company.

In short, today’s businesses can no longer treat social media as a side it’s much more than simply another form of paid marketing, and it demands more too: a clear framework to help  your business evaluate investments in it, a plan for building support infrastructure, and performance-management systems to help leaders smartly scale their social presence. Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties. By asking yourself these crucial questions will not only help vision where  your campaign stands on the social media spectrum, but also what your social aim is and how your company will gain the most out of using social media.

-          What Do I want for my company ?(Determine your goal  or objective for your social media campaign)

-          How will I gain customers and attention? (Using strategies and tactics generate what method you will use  to build your company’s social awareness, it could be simple as holding a “pin it to win it” contest on pinterest or perhaps just using keywords in your blog to generate traffic towards your site.)

-          -How can I gain from this campaign? (implement you may be able to use the contacts you have gained through social media to build your company’s success?)

-         - How can I Engage, participate and get on my customers “level” (Will you conduct a webinar?, figure out how exactly you can let your customers feel they are on your “level” by reaching your hand out to them.

-       -   How Can I Beat my Competition (Research and establish what makes your competition social media presence more outstanding then yours? What  differences and similarities do you and your company share? What makes you more unique and different from the competition? How will you make it known to your target audience?)

Answering these questions will help you understand your company on a social media aspect. You will now be able to execute your company’s message on a whole new level that will 

not only  help develop your over all company’s exposure, but will also allow you to interact with various people allowing them to share, post and covey your message. In result this will give you a wider exposure and build your company’s reputation to a higher horizon of success.