The impact social media has on the marketing industry

  The impact social media has on the marketing industry

The overall Marketing Industry is beginning to go through some striking and remarkable transitions, although some may consider social media an unorthodox approach to customer communication, while others feel that social media is nothing more than a passing fad. Some would argue that this is leading to a “down slope” for the overall industry. Although, business executives are finding quite the opposite result. The web is actually helping to enhance the efficiency of the how the industry communicates and puts forth tactics, strategies as well relating information to their customers and clients. The web and social media are making it easier for businesses to communicate to their target audience. Concurrently, where there was once a separation between marketing and public relations, the impact of the web has resulted in a merger between the two industries in result creating an overall greater impact.

Social media is the combination of advertising, public relations, marketing and sales. For example, if an international band comes to perform in town and you place ads throughout the subway and bus stops this is an example of advertising. If you hold a press release alerting the public and local media about the band’s performance, this would be an example of public relations. If you are able to create good rapport for the band this is a form of marketing. If you persuade your target audience on the great value they receiving from attending the concert this would be a form of sales. Social media is a combination of all of these methods, as it is the ultimate tool used to convey your content out there.  Placing an advertisement on Facebook or Pinterest is just or even more effective then placing your ads within subways and bus stops. We can alert target audience through twitter and even create a release through blogging. Social media has made creating a good rapport easy as you are able to allow your audience interact through social media contests, photos and comments making them feel a part of the marketing strategy.

Social Media is giving people the authorization to appoint and influence others. This impact of social media is forcing the overall public relations and marketing industry to be aware and include these tools empowering in their strategies when marketing or advertising. Social Media is becoming more and more influential, not only is it “switching the gear” for the way we communicate but it is becoming arousing for marketers globally. This switched has allowed the marketing industry to connect with their clients

With the powerful tool of social media, marketers are able to advertise and target the intended geographic or demographic, habits and psychographics. Through a simple tools we can advertise, We are able to add keywords and create blogs into a search engine that optimizes results. Social media sites are creating an upside for marketers as we are now able to connect and reach out to both existing and prospective clients, making it easy for us to target specified niches.